Pierlite
One of the few Australian manufacturers of lighting left in Australia

By Richard Mead.
This article appeared in Electrical Gems Issue 84, April—May 2008

From humble beginnings in the 1930's, the Gerard family has journeyed along an exciting path within the electrical industry. In recent years, Gerard Corporation's flagship brand, Pierlite, has positioned itself as a market leader in Australasia for design, manufacturing and distribution of architectural, industrial and commercial lighting systems. Through this experience, Pierlite has followed an even more exciting path that involves development of a dynamic global network.

From the home shores of Australia with sales, customer service and warehouse operations in each capital city, the Pierlite network now expands as far as New Zealand, East Africa, UK, India, Hong Kong, United Arab Emirates, Indonesia, Pakistan, Mozambique, Malaysia and with it, a strategic vision to continue expanding this dynamic global network.

With key local and international supply partners under the guidelines of its ISO9001 quality management system, Pierlite creates innovative commercial, industrial and architectural lighting products that deliver professional lighting solutions to their customers. With a keen understanding of the importance of Australian Made and now, with its expansive global network, Pierlite brings to the market the knowledge and experience that is a key benefit of being Globally Competitive.

With the development of innovative products and services together with the encouragement of their key supply partners and continued support of loyal customers, Pierlite looks forward with confidence to a positive future.

Sustained investment in our local and global networks is critical for our success.

Working in a global market, Pierlite understands the importance of investing in engineering, quality standards and production facilities for specific local market requirements, hence it's significant and continued investment in it's Australian operations and global technical facilities. Under the guidelines of Pierlite's ISO9001 quality assurance management system, Pierlite's extensive investment in design and engineering will play an even more strategic role in the company's future.

As the lighting industry faces the challenge of creating environmentally responsible lighting solutions with a key focus on reducing greenhouse gas emissions, Pierlite will be ready with sufficient resources to meet these demanding, ever-changing requirements.

With its headquarters, manufacturing and engineering operations based in Sydney Australia, together with customer service and warehouse facilities in each capital city of Australia plus the fast-developing global network, Pierlite is well-positioned to play its part in meeting the environmental requirements that future sustainability demands.

Meeting demands is what we do best.

Pierlite is proud to call Australia home, and it is where the company has been instrumental in working with key lighting design partners to create innovative and dynamic lighting installations. These include the Adelaide Airport, Cross City Tunnel, OKI Jubilee Stadium, Lane Cove Tunnel, Brookvale Oval, Commonwealth Games Village Melbourne, Brisbane Magistrates Courts and the Melbourne South Bank development.

Pierlite is equally proud of its rapidly expanding international project portfolio, which includes the Soorty Denim Mill Pakistan, Willis Building London, Changi Prison Singapore and the ERAP project Mozambique.

With state of the art CAD programs and world class optical, thermal, electronic and electrical test facilities, the investment in Pierlite's technical design team will continue to create innovative, award winning and energy efficient lighting solutions.

Lighting solutions - take your pick.

From energy efficient compact fluorescent lamps through to the technically demanding HID Metal Halide and High Pressure Sodium lamp sources, including the diverse range of Halogen, Linear Fluorescent and LED systems, Pierlite complements this ever expanding range of light sources with an innovative suite of luminaires created for the domestic, industrial, commercial and architectural market sectors.

Whether your lighting design requires architecturally creative post tops or bollards, sophisticated tunnel and roadway systems, energy efficient T5 fluorescent luminaires, professional stadium floodlighting, high performance highbay and commercial products, technically demanding emergency systems, robust weatherproof fluorescent luminaires and bulkheads or innovative downlight creations, Pierlite has the solution for you.

Innovative and energy conscious solutions are our future.

The Pierlite logo depicted by the sun and the moon, two dominant sources of light control, demonstrates Pierlite's vision as it strives to create innovative and energy conscious lighting systems. With Pierlite's significant and sustained development in state of the art lighting technology and globally competitive manufacturing operations, supported by award winning product designers, sales teams and engineers, Pierlite is confident of a progressive and environmentally conscious future.

Whether your lighting design challenges are interior, exterior, industrial, commercial or architectural, Pierlite is confident that they have the experience, service locations and design solutions to meet your every need. You can find more information about Pierlite products at www.pierlite.com or ask your Gemcell electrical wholesaler.